The engineering prototype number three closely resembled what was the become the final product, and gained immediate board approval. But nobody had yet come up with the final name for the vehicle. For those working on the project it was still known as the 100 inch Station Wagon but Rover’s sales department wanted to more up market name to separate the new vehicle from the workhorse Land Rover.
Rather surprisingly for the staid company employees fondly called it Aunty Rover in those days, many rather fanciful and exotic names were put forward, and the name Road Rover found favour in some quarters. Indeed, the fourth proposal was approved by the board of directors which meant it could be further refined, and detailed production type drawing could be made. This lead to bodies for five further engineering prototype being built. It was countdown to full production and launch by early1970……….
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