DAWN OF DEFENDER

Three decades ago, the utilitarian Series III Land Rover looked very defender from today’s incarnation of the Defender. The Series III appeared almost unaltered from the earliest Series II. In fact, it still bore an unmistakable resemblance to the first Series is but this was all about to change.

Land Rover styling director David Bach had just memo Ozozturk, a young designer he was to play a major part in the facelift of the Series III. It was his first job as a senior designer under David Bach and Tony Poole the chief designer in the Land Rover design department recall Memo. He had a passion for Land Rover vehicles, which he still have to this day in 1979 they set up their own Land Rover design studio, separate from Rover Cars and he carried on working on the Series III facelift that eventually led to the One Ten.