Land Rover has always been the result of engineering needs. Even now, the always reminding the staff that, ever since 1948, the Land Rover has always been an engineering solution, not a styling solution. It has to keep its functionality.
Even the number of louvers in the radiator grill was worked out after various tests to determine how many there should be and at what angle not just because a certain number of slats looks good. In those days, and weekends, too. It was so exciting they were doing so many different jobs within the same company interior trim design, exterior graphics and badges, engineering jobs, technical drawings. The job description was to create design sketches and turn them into technical drawings for production with isometric views. They needed these drawings to brief the clay modelers and workshops, so they had to be right. Without them, they couldn’t get the job done.
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