Land Rover was the only brands of vehicle represented in the Falkland Island from the 1950s unit a Mitsubishi dealership was set up in about 1994. The importer throughout that time has been the Falkland Islands Company, founded in 1851. Land Rover remains the biggest seller of new vehicles about 100a year.
The Falklands is one of the few markets in the world that still takes new 300 TDI engine Defenders, although they are due to be phased out late this year. The most popular model in the Falklands is the Defender 110 station wagon with a 300TDI engine.
People here value it for mechanical simplicity many owners do much their own maintenance and the simple fact that nothing will touch a Defender off road in the Falklands. Land Rover is still the vehicle of choice over here.
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